Blogs seem to have gone on the
back burner thanks to other fastdeveloping
social media applications.
This doesn't mean that blogs are less
important though. Letís revisit them this
month and discuss ways to spruce them
up with some fun programs.
Give your blog a face.
An icon or slogan that ties your blog
together is a great way to add character to
your blog and unify your online presence.
Genfavicon is a program you can use to
upload your own image to create a "favicon,"
or favorite icon, that will appear to
the left of your blog's URL address. This
icon could be anything from your latest
book cover to an image or a photo of
something you write about (e.g. a magnifying
glass, if write mysteries). Using a
favicon will give your blog personality
and make it easier for
people to remember you.
Twitter-fy your blog.
Linking your Twitter
account to your blog not
only spices it up, but it
shows your readers that
you are active on other
social media levels.
Perhaps you don't blog
everyday, but if you
tweet everyday, your readers will be able
to see each updated tweet on your blog. A
program called Twitter Tools allows you
to completely integrate your blog and
Twitter account by allowing such things
as automatically sending a tweet when
you write a new blog post or creating a
blog post from one of your tweets.
Bringing your blog and Twitter together
will do great things. Like create the words
Twog and Blitter.
Get your readers' opinions.
Allowing and encouraging interaction on
your blog is a great way to connect with
your readers. Everyone knows you should
give others the opportunity to comment
on your posts, but you can also do more.
Programs such as Poll Daddy or Quibblo
allow you to create your own polls or surveys
about the topics you blog about. This
can do a number of things: 1) get readers
interested about a topic that's important to
you. 2) encourage them to revisit to find
out the results 3) give you material to
blog about once you collect a number of
A name-building event
If you want to go beyond your blog and
stage an event, lots of planning and
preparation are required. Big events are
planned a year or more in advance, giving
ample time to make sure the day is flawless.
What you could do now is choose 1) a
day 2) a venue 3) a theme and 4) a goal.
Ask yourself: What time of year is best?
What place would be big enough or
unique? What do I want to gain from having
this conference or event? What audience
should we target? Answering these
questions and planning out your basic
roadmap will help keep
you on track all the way
to the big day.
It's never too early to
start the buzz on all levels
of media. As soon as
you have the basic
details finalized, promotion
can begin. First,
add an announcement to
your Web site homepage
that directs visitors to a subpage
devoted solely to the event. This will
serve as your event's home base, where
people can find all the information and
updates they need. Make them search too
much, and they will lose interest. Next,
write a blog post about the creation of this
event. Get people excited. Talk about how
awesome it's going to be and tell your
readers why they should attend. Then, use
Facebook to create an event page and
invite folks to attend. Tweet about the
event. Include the info in your newsletter.
Write a media alert announcement with
the basic information. Create a postcard
invitation. Ignite the promotional match,
and watch the fire spread.