Three online tools that help
you find a bigger audience
Tom Ciesielka from TC
Here are some summertime tips for
electronic tools that can be useful
Flickr is a free online photo management
and sharing site where users can
upload, edit, organize and share pictures.
Whether the images are stored on an
office computer or captured with a mobile
phone, Flickr enables users to upload,
share and organize these snapshots on the
Photos associated with your book that
are on Flickr are easily accessible to a
press contact looking to include an image
in his or her story.
Upload pictures from book events.
Cross-post photos or include the Flickr
link in your social networks, such as on
Monitter.com is a
Twitter activity for
keywords/topics - up
to three at once.
Anyone, even those
accounts, can go on
the Monitter website
and search and track
keywords being using on Twitter. These
words can be topics, phrases, names or
hashtags (such as #networking or even
#TGIF). Users enter words into the search
box and instantly see relevant tweets
streaming in real-time.
They can also send tweets or retweet to
their accounts directly from the Monitter
interface. You can download the widget
for your website to keep track of what
people are saying on Twitter about your
This tool makes it extremely easy to
track what's being said about your books
or anything relating to your expertise the
topic you write about at large. It also can
help you identify social media influencers
for a certain topic or in a specific conversation.
Monitter gives businesses a simple and
direct way to interact with Twitter users -
you can respond to a tweet with a recommendation
or answer someone's question.
In a world that is obsessed with real-time
news and real-time results, this program
can help you stay on top of the conversations
that involve your brand and industry.
BlogTalkRadio is an online radio network
that enables users to host their own
live internet talk radio shows.
People use BlogTalkRadio to share their
expertise, opinions and ideas on an open
network of online radio shows. Because
this Web-based site requires no download,
it is easily accessible to all and equally
easy to create.
Show creators/hosts determine every
detail of their show, including times, topics
and categories. Hosts can place as
many as six callers on air at a time with a
click of a mouse, but an unlimited amount
of callers can listen
in on the home page
for the program. A
podcast version of
the show is available
for download afterward.
integrates dozens of
other social networks
to make the programs
and the podcasts easy to save and
share – the more sharing, the better.
There are two ways you can use
BlogTalkRadio to be a thought-leader and
promote your book. You can create your
own online radio show, and through the
wonders of the World Wide Web, share
your expertise and insights with the
Consider giving your opinion on current
events, interviewing other industry leaders,
broadcasting live events, and even
asking your readers to participate by sharing
comments and questions. Another
way to use this tool is to be a guest on
someone else’s show.
Search show categories to find specific
programs related to your industry on
which you can lend your knowledge.
You'll be blog-talkin' in no time.
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