We've been patiently waiting for spring around here. The team
talked about picketing in front of our building against winter,
but we didn't want to spend that much time outside. Writing
to the meteorologist was another one of our harebrained schemes,
which got us thinking about public relations and the power of
The ability to write is a powerful skill, and nothing says
"expert" like having your written work published. So if the
reporters aren't writing about you or your book, do it yourself!
Oftentimes editors are looking for people to write contributed
articles for their publications. Here are some tips on how to
make that happen.
Before you write the article, you must
sell your idea to the editor. This means knowing the target
publication inside and out. Know what types of articles it
usually runs and explain how you will keep to that style yet
bring something unique.
Queries should be short and to the point. It could also
help to keep several different queries on hand, each tailored
to different publications.
Think about ways to relate your expertise to slightly different
fields. For example, the spelunking author can pitch off-beat
team-building activities to HR Professional.
Back Yourself Up
When you've got the go-ahead from
an editor, it's time to think like a reporter. Statistics
are golden, but you must cite where you've pulled those numbers
from. It's also important that while you are clearly promoting
yourself as the expert, don't be afraid to share the spotlight.
This might mean including quotes or information from other
There is nothing wrong with this it shows your ability
to write a strong and comprehensive article.
If you've sailed through "Power of the
Pen 101" and are ready for the next level, think about binding
your wisdom into a separate book. You might even have enough
content by compiling and fine-tuning your monthly newsletters
or blog postings.
A book is a great marketing tool that an author case use to
supplement speaking engagements and encourage further publicity.
Consider whether to bring your idea to a publisher or self-publish,
depending on how much control you would like to have.
As all authors know, producing a book is an arduous process,
but the final product will make it all worthwhile.
With each article you pen, you will be that much more powerful
and that much closer to the top.
Now, if only you could have the power to control the weather.