Two tools that can help you
get Internet book promotion
Tom Ciesielka from TC
Plain and simple, what is it?
A Web-based service that
enables you to save and share the websites
you “bookmark,” as well as see what
other people across the Internet are bookmarking
People use Delicious to keep track of
information online, organize their favorite
sites and access those sites from any computer.
This site simplifies the process of
organizing, without the use of multiple
folders. Instead, Delicious utilizes "tags,"
or categories, to create a collection of
your favorite online findings. Delicious
users can share these bookmarks with
friends and colleagues on the site and also
through Twitter, Facebook, email and
more. Delicious makes it easy for users to
see what the most popular bookmarks are
for any tag.
How can you use it
for promoting books?
By using Delicious,
you can provide your
readers with relevant
resources that will
establish you as an
expert and as a “goto”
source for information.
also has public relations benefits – you
can bookmark your press releases and
related blog articles and use consistent
tags that relate to your book and expertise
in order to tie together recurring themes
Use an aptly named tag for your book
announcements, blog posts, and even the
“In the News” section of your website.
You can also encourage current and
potential readers to bookmark your own
website and/or blog by adding the
Explore the tags they add and see if it
matches with your own. If the tags and
terms match up, you know you’re serving
up good content!
What acts like a Google Alert but is
designed for Twitter?
No, this is not a social media riddle.
The answer is TweetBeep!
TweetBeep emails you when your
selected key words or phrases are mentioned
How do people use
users to set up a
search for any keyword
or phrase on
Twitter, and receive
hourly updates via email
tweets include that
keyword, phrase or hashtag.
TweetBeep is an easy tool for tracking
talk on Twitter about your book, website,
events or products and services. By monitoring
the conversation about your book,
you can make sure you are managing
your reputation and engaging with people
who are interested in you – people who
can become potential readers. You can
also use TweetBeep as an application to
measure the impact and engagement level
of various campaigns, or track the reactions
to your book announcements or
events. It can also be a valuable tool for
industry research if you monitor readership
or even a competing book. With targeted
information delivered directly to
your inbox, you'll be sure to never miss a
beat – or a tweet!
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