Valentine's Day is this month, and
I'm going to take a page from
Oprah's playbook and give every
one of my friends a car! You get a car,
and you get a car! What's that, friends?
You all already have a car? Well, how
about a fruit basket? Perfect!
Whether it's a car, a fruit basket or a
classic Hallmark card, use this month o'
love to give a token of appreciation to
those involved with your career as an
People often get so wrapped up in running
their lives that they forget about
doing the little things that go a long way.
Oprah wouldn't be as successful without
her devoted viewers and neither would
you without the following groups.
Show the love to
What would you be
without your readers?
Well, probably not an
author. You write so
they can read and they
read which allows you
to write. It's a perfect
circle. Remember to
keep in touch with your fans through your
Facebook fan page, blog or Twitter.
Perhaps you could even message certain
fans individually to further connect with
Try writing a few people each day and
see what happens. Showing them love
will encourage them to keep loving you
and your writing.
These are the people who took a chance
on you and your writing talent. They
deserve some love because they print, distribute
and publicize your work ultimately
becoming the vehicle that drives
your career forward. Maintain and
strengthen this relationship by sending
them a no-reason-at-all-thank-you-forbeing-
my-publisher gift or just a personalized,
heartfelt note. I'd actually recommend
Edible Arrangements just be sure
your publisher doesn't eat the basket.
Having alliances in the world of authors
is a valuable thing, so support other
authors by connecting with them on the
Web! Comment on their latest blog post
or Tweet praises about
their newest book. Or
you could write a review
on Amazon.com for one
of your favorite authors
or books. These reviews
are priceless and can very
much affect whether or
not customers purchase.
So help a fellow author
out! Perhaps you'll experience good
Another group that can fuel books sales
are the media folk. It's a good idea to
make note of your local book review
reporters and some prominent national
ones (especially those who have reviewed
your work before) in case you want to
send them updates or thank-you cards. Do
you have a new book coming out?
Sending select contacts a signed and personalized
"sneak-peek" copy will really
show you care.
It may seem like there are a lot of people
to keep track of, which is why I've
written this column to help you. Feel free
to check off each group as you send out
the cars ... I mean, the love.