The news page
should be updated
monthly at the minimum.
This is where you can highlight
recent media attention or your recent
activities as it relates to the industry at
large or your geographic region. Letting
this get two or three months out of date
gives a very poor impression to website
Give your Web site visitors
a reason to come back often. Have a news
teaser on your homepage that links to
your news page. Sync your blog to a section
of your homepage so content is
always changing. Consider adding some
personality to your site by incorporating a
"sticky" idea that engages visitors (we use
a post-it note on our site).
Often times, we write our own
website biographies as soon as we are
hired or as soon as the website goes live.
Then we leave it stagnant for years. Just
as the news changes, so do you! Update
your bio at least once a year, highlighting
new achievements and new interests.
For all your social media accounts:
Pictures: Most social media accounts
allow you to upload a picture so that people
can identify you. It is wise to use the
same one or two pictures across all platforms
so that you keep your identity constant.
you need to
decide which nuggets of
information about you
are the most important,
and make sure that
information is available
on EACH profile you
have. This is an important
part of maintaining
your brand. As with bios on Web sites,
this information can change, so be sure to
revisit each profile at least once a year to
Each platform has different
settings for privacy and notifications.
Take 15 minutes to log in to each
program or application you use and see
which settings you may want to change.
Do you want to know when someone
starts following you on Twitter? Do you
want all of your friends to know when
you comment on something on Facebook?
These are all easy to control, so make
sure you know what power you have.