the right sources will help book sales grow
Tom Ciesielka from TC
April showers are upon us, and though nobody likes getting
caught outside without an umbrella, the sight of budding flowers
and lush, green grass makes all the water worthwhile. Yes, water
is the key to making things grow.
Similarly, your book sales can grow with a public relations
strategy. Public relations is the water for business. Here are
a few general public relations tips to get your book sales growing
(And none of them involve getting wet.).
Choose good soil, and solidify your PR foundation. Most plants
cannot thrive in rocky soil. Neither can a public relations
plan survive on an unstable foundation. Part of solidifying
this foundation is making sure you know who you want to target
and what your objectives are.
These are two things that every public relations agency will
ask you in order to determine the appropriate strategies. It
is also important that your public relations plan coincides
with your business plan as well as your mission and vision statement.
See the light - get online
Plants will die without sunlight. Your book sales will die
without the Internet. Establishing a presence online is no
longer an option for businesses it is a requirement.
Lots of people know about blogs, but that is only one of
the many, many ways to connect on the Internet. Create forums
to spur reader discussion about pertinent topics. Set up a
Twitter account to share exciting news with current and potential
readers. Create a monthly "podcast newsletter" to post online.
And most important, be active! The online world is your playground.
Grow tall and wide - be aware of the world
Caves don't bode well for plants. Your book wouldn't get
very far in a cave either, unless you write about health care
for bears. Make sure you are aware of all things that affect
your book: how similar readers are doing, how clients view
your field and what external factors could influence the genre.
Set up a Google Alert to follow news on your area and personally
check in with your cohorts to ask for feedback. This will
help you stay on top of latest news stories and in touch with
your most valuable readers.
Bottom line: Complacency is the enemy of books sales. So is
Hopefully you now see that preparing a public relations plan
will be a valuable investment in your book's future maybe
even more valuable than buying an umbrella. Maybe
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