Winning Elections in the 21st Century

201602Dick Simpson and Betty O’Shaughnessy will discussion their book Winning Elections in the 21st Century with political consultant Don Rose in a Society of Midland Authors program on Tuesday, Feb. 9, at the Cliff Dwellers Club, 200 S. Michigan Ave., 22nd floor, Chicago. The discussion will begin at 7 p.m. A social hour, with complimentary snacks and a cash bar, begins at 6 p.m. The event is free and open to the public. No advance registration is required.

Winning Elections in the 21st Century is a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans (both former elected officials), the book is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising and increasingly sophisticated microtargeting. Using examples from across the U.S., the authors discuss the nuts and bolts of state and local races, as well as best practices in national elections. Winning Elections helps candidates, students and citizens consider all the opportunities and challenges these tools provide—never losing sight of the role that personal contact plays in getting voters to the polls.

Winning Elections will be published in April 2016, but you can preorder copies at this event.

Simpson, a former Chicago alderman, is a professor of political science at the University of Illinois at Chicago and co-editor with Dennis Judd of The City, Revisited: Urban Theory from Chicago, Los Angeles, New York. O’Shaughnessy is a visiting lecturer in political science at the University of Illinois at Chicago and co-author of The Struggle for Power and Influence in Cities and States. She’s a former trustee for West Deerfield Township in Lake County and teaches political science at Loyola Academy in Wilmette. Rose is an independent political consultant heading Don Rose Communications and The Urban Political Group. He writes a weekly online column for the Chicago Daily Observer that has won several awards.